Market it Write: The Ad Agency Writer You Wish You Had ... And Now You Do!
Are Your Copywriters …
- Able to Handle Multiple Projects At the Same Time
- Experts in Over Nine Different Industries
- Specialists in a Dozen Types of Online, Traditional and Social Medi
- Capable of Generating Ongoing Revenue from Ad Campaigns You’ve Already Completed?
If so, then You’re In Great Shape! If You Answered “No” to Any of These Points, Then You Need Market it Write!
| EXECUTIVE SUMMARY Over 78 Clients Served in a Dozen Industries Nationwide ~ In Business since 2004 ~ Market It Write President Mistina Picciano (served as VP of Communications for Guardsmark) ~ A Team of Professional Copywriters with a 100+ Years Combined Experience |
You wouldn’t have made it this far in the advertising industry if you didn’t understand the value of great copy, and know how to get the most from your in-house or freelance writing team.
But finding and maintaining the right team of copywriters can be a bit like trying to hit a moving target.
Even the U.S. Bureau of Labor Statistics (BLS) recognizes that in Advertising & Marketing … “Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge.”
“The Market It Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly – faster than we could in-house.” |
Out of an estimated 462,000 wage and salary employees working in the Advertising and Marketing Industry, according to a recent BLS report, only about 1.5% are writers. That’s only about 7,100 in-house copywriters for the entire USA.
The world of freelance writing services, however, has exploded! The search term “freelance copywriting” returns about 3,670,000 results on Google. In the past decade, the Internet has turned a fairly tight-knit circle of writers into a Wild West free-for-all.
Stay Flexible
Most advertising agencies like yours tend to either do the copywriting themselves or work with a handful of writers they have known for a long time.
But today’s modern advertising agency has to stay light on its feet and flexible. If you suddenly get 25% more work, you’re going to have a hard time hiring just one-quarter of a copywriter. Posting a request for a freelance copywriter, however, is likely to open up the floodgates of unknown, unproven writers. Building relationships with great copywriters takes time.
At Market it Write, we recognize that you have overflow work, or areas of expertise that may be missing from your creative team. We are here to help you by bridging the gap between in-house copywriting and your access to a team of proven, professional copywriters who are on call for you when you need them ... for as long or as short a time as you need them.
Finding the right copywriter doesn’t have to be a chore. We take the guess work out of finding the best one for you by maintaining a cadre of experienced copywriters in a variety of disciplines who are ready to go as soon as you contact us.
Are You Leaving Money on the Table?
Writing Services and Support: · Blogging … To name just a few of our specialties. |
In this speed-of-light advertising age, professional content writing is more important than ever to a successful advertising campaign. More and more, you are being called upon to enhance the traditional products of advertising agencies – branding and commercials – with digital advertising (blogs, content-rich websites, YouTube videos, and social networking).
If you are like most Agency Execs, once you get a project out the door, you have to move on to the next one quickly. But what if there was a way to continue to generate residual revenue from existing clients and projects?
At Market it Write, we can certainly help you handle any one-time or occasional copywriting projects, but with our decades of experience, we can also provide ongoing Content Marketing that you may not have the manpower or time to dedicate your full attention to. Here are a couple of examples:
BLOGGING is a powerful tool for building trust with customers and prospects alike, but it’s content intensive. With Market it Write, you can focus on the big campaigns and leave the back-end, follow-up projects to us. We’ll do the research, write the blogs, and even keep in touch with your client’s prospects, and you’ll continue to get residual revenue from completed projects.
THE 100-PAGE WEBSITE is no longer just a luxury for most companies. Consumers are savvier in their buying decisions than ever before. They not only want to know the big picture about your client’s business, but they also want minute detail, reviews, in-depth descriptions of products and services, and information they can compare with the competition.
For most Ad Agencies, this amount of content would easily overwhelm their existing writing team, but with Market it Write’s professional freelance writing support, you’ll have an Ace-in-the-Hole … a trusted sidekick … that you can call on to handle just about any size project. So, instead of leaving money on the table, you can make more money from existing clients by providing greater value.
Our Motto: “Unleash the Power of the Pen”
As one of just a handful of copywriting agencies on the planet, Market it Write is uniquely positioned to provide professional writing services to advertising agencies.
Our focus is on GREAT COPY that sells, gets results, reinforces brand, and builds trust. Our writers are carefully screened, hand-picked professionals with years of direct-response, agency, and corporate experience. We’re able to attract and keep top-notch writers on our team at reasonable prices because we can keep them busy doing the work that they are passionate about.
Instead of wading through hundreds of online job seekers every time you need a writer in a hurry, you can make just one phone call to us (212-575-7572), and we’ll find the best choice for you from our core team of 6-10 regular freelance and in-house copywriters – some of the best copywriters in the business.
And no project leaves our hands without direct senior management oversight to ensure that your copy meets the highest standards in terms of readability and accuracy; strategic alignment with your goals; and best practices in marketing trends.
Benefits vs. Features
- SAVE TIME AND ENERGY. By using only proven professionals, you gain the confidence that comes with getting it right the first time. Tight turn-around times? No problem. Need multiple writers working at once? We have the resources to turn your scary To-Do List into a checked-off Tah-Dah List!
- FLEXIBILITY. You don’t need to hire a whole new employee. Market It Write can match your writing needs exactly so that you stay nimble and ready to adapt to your client’s needs. We can compliment your strengths by providing you with expertise in the areas you don’t have as much experience in, so that you look good to your boss or client.
- BUILT-IN MARKETING SAVVY. Our copywriters live and die by how well they market themselves, so they innately understand what real results are all about in a way that most in-house salaried copywriters only have to think about when they switch jobs. That means that most of our writers bring a mighty, double-edged pen to your projects because they have had to market themselves before they even got the chance to market your client’s products or services.
- KEEP YOUR OVERHEAD LOW. What you see and read is what you pay for – no extra costs for paper clips, phone bills, office lights, or 401k plans. Just the copy and the oversight to ensure that every project you send our way comes back exceeding your expectations.
- COORDINATED SOCIAL MEDIA APPROACH. Our team includes social media experts, so that you can coordinate any of your marketing efforts with your social media outreach.
Track-Record and Credibility
“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”
—Samuel Vinicur, TSS International
“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”
—George Donohue, GMAC Real Estate IPG
“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.”
—Hiroto Takagi, Bryton Harry
| Our Industry Expertise:
· Healthcare |
For a complete list of clients, case studies, and additional testimonials, go to www.marketitwrite.com/clients.php. Show us what you’re working on, and we’ll find ways for you to make more residual revenue through our professional content writing services and social media expertise.
Market it Write founder Mistina Picciano brings a decade and a half of experience in marketing and corporate communications. She has built a team of talented copywriters, technical writers, bloggers and editors from across the spectrum of consumer and B2B marketing.
Before launching Market it Write, she served as vice president of communications at Guardsmark, a $500-million security services firm.
To get the ball rolling on your next copywriting project, contact us today at (212) 757-7572 or visit our website www.marketitwrite.com.
Market It Write
106 Central Park South
New York, NY 10128
Tel: 212.757.7572
Email: mail@marketitwrite.com
URL: www.marketitwrite.com
